Binson

The Binson Amplifier Hi-Fi company has a long history dating way back to the mid-1940s when engineer and entrepreneur, Dr Bonfiglio Bini established the first work premises in Via Padova, 39, Milan, Italy. The company initially began manufacturing tube radios under the brand name Roberson and later extended it’s product range to include television sets under the brand name Mirason. But, in the space of just a few years, the enterprising Dr Bini had already set his sights on new horizons, redirecting Binson’s research and development effort onwards, and upwards to greater things—this time electric guitar amplification.
Towards the late 1940s Bini along with his long-standing production engineer (“Mayor of the Company”), Gaetano Nicola Scarano, began to build small guitar amplifiers. The company began to fly in 1952 when Binson introduced their first big seller, a beautiful guitar amp, called the Binson 3° (meaning Binson third; in Italian the small “o” or “a” is the equivalent of English “nd” or “rd” after a number. So Echorec 2° means Echorec 2nd). Over the course of almost half a century Dr Bini and Mr Scarano created a wide range of technically innovative audio products for musicians including reverb effect units, guitar amplifiers, mixers, P.A. speakers, keyboards (the ‘Binsonett’) and even wireless microphones. (Effectrode Source)